Soundly, a hearing health marketplace, launched a Roblox cosmetic hearing aid line for avatars to help foster representation and expression on the platform

a new roblox cosmetic line celebrates representation in the metaverse

Roblox players have millions of options for customizing their avatars, but before August 26, the platform had just one Roblox cosmetic hearing aid available in the sandbox game platform’s Avatar Shop.

Blake Cadwell, the CEO and Founder of a hearing health company called Soundly, noticed the lack of hearing aid cosmetics and noted that, in comparison, there were more than a thousand glasses options in the Roblox shop. Cadwell, who started using hearing aids when he was 30, soon embarked on a mission to bring more options to the platform.

“When the 50M+ kids that play Roblox each day search for hearing aids on the platform, they should see designs that celebrate who they are in a bold and colorful way that matches the platform,” Cadwell shares in a blog post.

In the blog post, Cadwell’s team notes that children who have hearing loss rarely see hearing aids in ds, high-end stores, or on celebrities. The lack of representation makes it seem as though hearing loss is rare, he noted, even though that’s not actually the case. The World Health Organization estimates 34 million children worldwide have deafness or hearing loss.

The Soundly team collaborated with Day One Agency and Roblox 3D modeler 0929lego to release the new line.

“We wanted the collection to be as playful as the community on Roblox, and we wanted the designs to be bold and unapologetic,” Cadwell says in the post.

The team went through numerous ideas before settling on a line of six hearing aid design concepts, which 0929lego then brought to life on the platform.

By offering bright and colorful ones for sale as an accessory on Roblox’s marketplace, the team seeks to send a message that supports diversity and inclusion for people who are hard of hearing. Some of the options include Pink Fuzz, Smiley, and Lightning Bolt.

“It’s time to start talking about hearing aids for what they are. Powerful, modern, assistive technology that helps millions of people hear better every day,” the post says.

The hearing aids are available in the Roblox Avatar Shop for 50 Robux each.

The line’s timing comes on the tail of a historic ruling that enables Americans to access to over-the-counter hearing aids. The ruling may also lower the price of hearing aids for the 30 million citizens who could benefit from hearing aid use.

For other items to pair with a hearing aid accessory, check out our Roblox promo codes list for August, and don’t forget to review our Roblox music codes list for August, too. And once you’ve developed your new look, you’ll want to take it for a test run in some of the experiences listed in our best Roblox games in 2022, such as Adopt Me!, Pet Simulator X, and Work at a Pizza Place.


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