The partnership originally started last year.
The esports organisation and lifestyle brand, FaZe Clan has officially announced an extension of its partnership with McDonald’s. Originally kicking off last year, this extension will see the pair continue to work together, produce activations and initiatives, and further work to connect gamers.
“McDonald’s has been an exceptional partner for FaZe Clan, as they understand the creativity and authenticity needed to engage with a younger, diverse audience,” said Lee Trink, CEO of FaZe Holdings, Inc. “I’m thrilled to renew our partnership with McDonald’s USA, as we bring together FaZe Clan’s community with McDonald’s brand power.”
As noted in the announcement press release, this extension will include new exclusive content , as well as new Twitter campaigns, and will also see FaZe being in attendance at PAX West this weekend.
There is no mention of any financials relating to the deal.